Product Detailing

Product Detailing describes the activity of employing brand representatives or ambassadors in order to promote, provide details or scientific information on a product’s potential use and benefits. These activities are channeled towards professionals in the medical community, in this case doctor’s that include doctors, nurses and pharmacists, in order to promote or recommend these products to end-users.

Medical professionals are regarded as Key Opinion Leader whose opinion adds high value to customer’s decision making process since they trust them and get affected by their product recommendations. We believe that no matter how good a product is its use will be limited without effective engagement and trust that comes from the relationship between doctors and patients.

Our personnel is carefully selected and well-trained before any activity in order to get familiar with the brand and the products to be promoted and gain a deep understanding of the brand’s objectives and core values. The profile of the brand ambassadors matches the brand equity and qualifications like strong interpersonal skills, patience and confidence are prerequisites for such a position.

The steps that lead to a successful product detailing program are the following:

      Creation of an extensive network in the medical community

      Organize appointments and meetings with community and hospital based healthcare professionals

      Present the product in details to healthcare professionals including doctors, nurses and pharmacists

      Offer healthcare specialists free samples and branded items for the office and waiting areas for everyone to relate to the product

      Track similar activities of the competition within the same healthcare staff

      Keep detailed reporting and other documents regarding the product detailing programs

      Attend and organize trade exhibitions, conferences and meetings

Post product detailing service towards our clients includes thorough reporting through our Online Reporting Tool that offers:

      Real time information for visit plans

      Visit schedules for each representative

      Review and notes for each visit